BTC/78/2013 - Barrell On … Will standard spark a marketing frenzy? Horticulture Week Opinion (January 2013)
“Entrepreneurs will be lining up to put in bids for a slice of the best promotional cake around now”
All professionals involved in growing and planting trees should be aware that 2013 will reveal their first sight of the draft BS 8545: From Nursery to Independence in the Landscape. It will be published by the British Standards Institution (BSI). The very words “British" and "standards" are a dream marketing combination because they create an instant perception of quality, calibre and class that is difficult to match.